Press kit

Everything you need to write about DrivePerf. Use these freely in coverage. For interviews, early access or anything else: hello@driveperf.com.

Fact sheet

Product
DrivePerf: Drive Tracker, for iPhone and Android
In one line
Smooth is a skill. DrivePerf records your drives automatically and turns each one into a short Story, a replay with evidence and a Smoothness score against your own baseline.
For
People who love driving and do it every day, aged 18 and over
Launch
Early 2027 · Canada and the United States · English
Price
Free, with Pro at US$6.99 a month or US$39.99 a year (CA$8.99 / CA$49.99). Every new user gets a 14-day Pro Preview, no card
Privacy
Local-first, no account needed, no ad or tracking SDKs. Never sold, never shared with insurers
What it doesn't do
No speed contests, top-speed or 0–100 timing, leaderboards, streaks or insurance features. Nothing to look at while driving
Based in
Oakville, Ontario, Canada

Logo pack

The mark is The Loop: a fading trail that ends in a G-dot. Keep the dot leading clockwise, keep clear space of two dot widths, and don't recolour, rotate or add effects.

The Loop mark on a light background
The Loop, on lightSVG · ink dot, deep Glide trailDownload SVG
DrivePerf horizontal lockup with the tagline Smooth is a skill.
Horizontal lockupMark, wordmark and "Smooth is a skill."Download SVG

Colours

Night#080B10
Glide#5BE7C4 · the one accent
Sodium#FFC24B · route records only
Daylight#F2F4F7 · text

App screens and Story previews

Pre-release designs. High-resolution PNGs and Story GIFs will be added at launch. All footage shows a parked car: we never show a phone being used while driving.

Press contact

Interviews, early access to the beta, or a closer look at how scoring works.

hello@driveperf.com